Branding & Collateral
The Executive Director of SANE wanted a new logo that would more accurately represent his organization. In studying their current promotional material is was discovered that most of their information quickly ended up in the trash. Their brand refresh not only caught the attention of their intended audience but ended up in a backpack instead of a recycle bin. Their new brochure aimed a middle school and high school students is picture heavy and keeps the copy to an informative minimum.